The art world is tough, the rules are a mystery, and only the lucky ew make money' - so how can galleries succeed$82 What makes a commercial art gallery successful$83 How do galleries get their marketing right$84 Which potential customer group is the most attractive$85 How best should galleries approach new markets while still serving their existing audiences$86 Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
