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The Long Tail: Why the Future of Business Is Selling Less of More

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Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.

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The Long Tail: Why the Future of Business Is Selling Less of More

Opis i specyfikacja

Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.